When you think of Zespri,
you think of high-quality kiwifruits.

Rich in history for the world’s best producer of kiwifruit, and even richer in nutrition is this little brown furry fruit. Zespri has been the healthy fruit of choice for consumers around the world since 1904.

However, what’s not widely known is the fact that one single kiwifruit contains an impressive load of Vitamin C, 100% to be exact that fulfils the daily need of an adult. And for every young parent, a single go-to source of the immunity-boosting nutrient is what Mom’s lookout to provide their family’s healthy need.

With an existing market of urbanite millennial and middle-age moms (25 to 49 years old) who spends a fraction of the day consuming digital entertainment and sought answers to childcare and health-related questions from online sources.

Being health-conscious, they are always on the lookout for the healthiest choice of fruits, especially premium imported goods for their nutritional benefits. This insight led to the development of a campaign that speaks to the desire for the target audience - health-seeking moms.

We created an uplifting spot that featured strong visual cues of the benefits of Zespri Kiwifruits; the delicious flesh, relatable subject matter and 100% of Vitamin C packed in every kiwifruit to boost daily immunity.

To reach a global market, we cast different voice actors, bringing not just their voices but a distinction that would be familiar with moms from all around the world. Represented in Bahasa Indonesia, Thai, Portuguese, Latin, Spanish and English, the youthfulness in the announcer’s voice-over together with the energetic music track provided the impetus for moms to pick Zespri as the healthier irresistible choice.

Spanish

Portuguese

Thai

Arabic

Hebrew

Bahasa Indonesia

Point-of-sales, located in prominent spaces within supermarkets, carried the same visual identity for easy recall.

The campaign assets in bold and significant typography were both eye-catching and educational, providing the benefits for Zespri as an excellent source of Vitamin C in kiwifruits in a glance.

Results will be available after the new market adoption