Fancy Feast understands the special relationships between an owner and their cat. And with these doting delighter, every moment spent with their cat is always a celebration of a special connection. The unique emotional bond that every cat owner cultivates, so the love between them can be continuously expressed.
Doting Delighter views their cats as soulmates; they are incredibly attentive and understand what their cats enjoy. However, when it comes to pleasing their cats, these doting delighters look for signs of appreciation from their cats, it’s the reciprocal relationship that acknowledges their honest effort. And it can be especially difficult and emotionally exhaustive in a tough category to not know their cat’s preference, especially when it comes to mealtime.
THE WAY TO YOUR CAT’S HEART
By delivering on the ultimate delight and showcasing food in the most delicious way possible, Fancy Feast turn mealtime moments special with a variety of tasty and nutritious range of food to open up their cat’s palette. Fancy Feast entices not only the owners but offers up ‘personal touch’ combinations of textures, proteins, and flavors for their cats. They are connecting doting delighter beyond just mealtime by sparing no details when it comes to loving ways to celebrate and express their loving relationships with their feline friend.
Fancy Feast variety of tasty and nutritious range for every doting delighter.
The campaign launched with an endearing spot that connects well with doting delighters - Fancy Feast Petite Cusine
Followed with bumper ads on social media platforms targeting our doting delighters who are constantly searching online for new ways to entice their feline friend.
Other communications that kept doting delighters engaged when they are out and about through Point-of-sale materials.
To delight them further, more variety and tasty nutritious range were added - Fancy Feast Naturals.
Bumper ads serve as reminders for our target group that the way to their cat’s heart is through the love in the details.
During the awareness phase, these Point-of-sale materials keep our doting delighters informed of the new tasty and natural range.
