The Problem
All around us, there are micro-efforts wherein people are taking the initiative, working hard, pushing themselves, stretching themselves. But these can often go unnoticed.
Whether it’s a mom who is homeschooling 2 kids because of the pandemic, the girl in Indonesia who lost her job but is now learning how to be a YouTuber, the 25 year old who decorated his community with diyas this Diwali, or the coder who offered to help his friend
People need to ‘recharge, reward, refresh & refuel’ for their hard work, relentlessness, resilience today
Starbucks has a diverse range of digital gift cards, but most of them are more generic and lack context or emotion. We wanted to show Starbucks Members and potential members that these gift cards aren’t just a generic greeting—they’re a great way to brighten every day, and make the act of gifting an uplifting moment for the gifter, and the recipient.
For the people who go the extra mile,
send a smile with Starbucks.
Making every day better with eGifts
Any extra effort to make someone’s day a little better shouldn’t go unnoticed. And while saying “great job” is nice, saying it with a thoughtful gift is better. So for the little daily occasions that deserve something extra, sending a Starbucks eGift is a great way to show our appreciation, and uplift the recipients’ day.
An eGift for every occasion
We created the Starbucks eGifting campaign, as a way for Starbucks Rewards members to thank the people who made their day a little better by sending an eGift card that could be redeemed for Starbucks products. Based on real occasions and scenarios, these contextual digital gift cards offer not just a chance for the recipient to enjoy a tasty beverage, it relays a heartwarming message as well.
A refreshing way to strengthen relationships
Launched across APAC markets on digital, mobile and social media channels, targeting by audience, season and occasions, the campaign not only built Starbucks’ relationship with its rewards members, but helped them reconnect and strengthen their own relationships as well.
Starbucks enhances the art of gifting by offering its customers a unique way to not only send a gift, but also create a joyful experience for both the giver and the recipient. It’s more than just a material exchange; it becomes a meaningful moment that fosters connections and strengthens relationships. Whether it's a birthday, anniversary, or just a simple gesture of appreciation, Starbucks' gifting experience uplifts the spirits of both the sender and the receiver.
