Darlie was losing relevance with millennials. We needed to find a different way to engage younger consumers and remind them of the benefits of All Shiny White toothpaste: they can always be confident of their smile which would help them feel ready to take on new challenges. Carrie Wong was chosen to be the KOL, as she represents the next generation of female Singaporeans. She shared her personal story of what it means to #LiveAColourfulLife and invited millennials to do the same; generating over 451,000 engagements in just one month.
ifly with Carrie Wong
Carrie and two contest winners leapt into the adventure of a lifetime at iFly Sentosa. The adrenaline-packed day was full of screams, freefalls and new crowd-pleasing stunts, as they experienced the thrill of flight together.
Animal shelter with Carrie Wong
Man’s best friend became Carrie and the contest winner’s best friend for a day at a local animal shelter. From walking, cuddling and pampering the dog to giving him a warm bath, volunteering has never been this rewarding.