With luxury and lifestyle hotels gaining favour and global travel industry slowly roaring back to life, Shangri-La needs to announce that it’s back with more than ever before.
At luxury hotels, customers don’t just want to be served: they want to access to a world of joyful experiences.
Everyone has their own version of happiness, their own moments of joy.
Their ‘Shangri-La’, are unique, and deeply personal.
Whatever your vision is, whatever your desires, big, or small,
we at Shangri-La will go above and beyond
to bring magic and fun to what you seek for.
Our heartfelt Asian hospitality will make your moments of joy
come whimsically and fantastically true. Come, and find your Shangri-La.
All our creative executions, whether that was through paid media advertisements, art installations or other touchpoint executions, were directly inspired by the Shangri-La brand film. Cuts or stills from the film were used liberally in visual creative, while experiential creative featured scenes and elements from the brand film as inspiration. The world of the brand film is rich enough to sustain constant adaptations, while also allowing us to ensure consistency across time.
