2021 was year two in the pandemic of the century.
Every country and nearly every industry worldwide had felt its impact. Each rise and fall of
new infection numbers were matched by a slew of government health alerts, advisories,
warnings and social distancing rules.

Work from home, or return to office?
Study from home, or go back to school? Take a break at the park, or stay in where it is safe?
Parents, especially new homemakers, were understandably harried, frustrated and worried
about what is coming next.

Reckitt has an extensive portfolio of household brands, each devoted to helping
moms and dads protect, heal and nurture their worlds.

In May 2021, Reckitt collaborated with Shopee to bring much needed relief and reassurance
to homemakers in six markets in Southeast Asia with a multi-brand Super Brand Day sale.

Protection Outside Starts Within

Armfuls of recipes, meticulous budgeting,
yearly outings, daily laundry, runs for the grocery… It takes a lot to nurture a household.

While moms and dads take care of the nurturing, Reckitt helps with the protecting.

This campaign demonstrates how homemakers can protect their family ‘round the clock with Reckitt. From providing the right nutrition to help boost their little ones’ immunity, to shielding the whole family from bacteria and germs. Afterall, the confidence to take on the outside world starts from home.