With scientifically innovative formula, Purina ONE ensures life-long wellness for cats through different life stages. Purina ONE gives owners the confidence to choose the right nourishment for their cat’s whole body health so they can live a long and happy life together.
The Purina ONE 3-Week Challenge program had proven to be a very effective marketing tool because it allowed owners to see the visible signs of health for themselves and turned them into regular customers.
However, this trial program lacked emotional connections and often led to loss of brand loyalty.
To prove the brand commitment of delivering life-long wellness for cats, the campaign features 3 real testimonials from Purina ONE cats and their owners from Australia, Thailand and Japan. These stories were supplemented with benefit-focused videos that educated cat owners on the 6 visible signs of good health their cats can benefit from Purina ONE.
Using digital content platforms, the campaign reached cat owners across critical markets:
Australia, New Zealand, Thailand, Malaysia and Japan.
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Witness the living proof of Amy & Asimo’s journey with Purina ONE
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Witness the living proof of Coonechye & Noom’s journey with Purina ONE
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Witness the living proof of Tiki & Akiki’s journey with Purina ONE
Purina ONE for Healthy digestion
Purina ONE for Healthy Immunity
Purina ONE for Healthy Gums & Teeth
Purina ONE for Bone and Joint Health
Purina ONE for High Energy & Vitality
Purina ONE for Shiny Coat, Healthy Skin & Bright Eyes
Purina ONE for all the healthy signs in 3 weeks
Other markets adapted and adopted their own 3 Week Challenge program, this time with a story behind.
