Ravi’s IT Makeover

How do you make a global brand like Intel relevant to the small businesses of India? Enter Ravi, our Intel IT guy to solve the pesky computer problems they face everyday. We brought him onto Facebook to share DIY fixes, easy solutions and smart upgrades to help business owners get their IT humming. Even better, one lucky business stood a chance to win a free IT makeover, courtesy of Ravi and Intel!

"I never thought a big brand like Intel® would ever care about a small business like ours.." - Malini Argawal

Small business owners are an oft forgotten audience in India. With Ravi, we managed to change all of that.

What began as a straightforward brief to drive traffic to the new SMB section on Intel.com turned into something bigger and a lot more successful.

Ravi not only created quite a buzz on Facebook, he managed to gather valuable insights into minds of small business owners all over India! This important information helped us craft more relevant content that’s both engaging and easily understood by SMB owners.