Every cat owner knows that a long, full and happy life together relies on their feline friend’s
lifelong wellness – for which a strong immune system fueled by superior high-quality nutrition is key.
That’s why they strive day after day to protect their cat’s health, because with the right nutrition,
they can unlock the next level of her immune defence for a lifetime of protection inside and out.
THE IDEA
Enter Purina ONE® with Immune Defence Plus+, specially formulated to not only protect your cat’s health, but also awaken the power of her immune defence from within. The result of unlocking the next level of her immune health through nutrition is a cat that is more alert, active and agile than ever before.
Through every move, leap and jump, we demonstrate how Purina ONE® with Immune Defence Plus+ helps her live a healthier life and protects her time with you,
today and tomorrow.
The Key Visual for the JPN market focuses on protecting a cat’s lifelong health by strengthening immunity, using imagery leveraging on the relationship between cat and owner. The symbol of a shield is used to represent the defence and protection that the HEALTHY IMMUNE SYSTEM™ provides, strengthened by the 3 RTBs, and a pack shot depicts the product’s new packaging.
The Key Visual for the ANZ market focuses on the
power and progression of a cat’s health through the visual metaphor of a leap up the stairs, symbolising immunity that is raised to the next level. The RTBs feature as part of a glowing ring representing Immune Defence Plus+ around the cat’s body, protecting her inside and out, and a pack shot depicts the product’s new packaging together with the
product in a food bowl.
Pack Shot of Purina ONE Dry Cat Healthy Immune System™
for the JPN market.
Pack Shot of Purina ONE Dry Cat Immune Defence Plus+
for the ANZ market.
Digital Assets for JPN featuring Purina ONE with Healthy Immune System™.
Digital Assets for ANZ featuring Purina ONE with Immune Defence Plus+.
Animated Banners for JPN and ANZ that focus on both awareness and consideration phases.
6s Animated Videos for JPN and ANZ, one each for both awareness and consideration phases.
E-Commerce Assets featuring product pages on Amazon and Lazada.
Markets across Japan, New Zealand and Australia have adapted the materials for their markets for production as a measure of campaign success.