Nespresso has transformed the coffee experience into an epicurean pleasure. Its ongoing quest for perfection has led to new ways of enhancing the coffee tasting experience. Nespresso's dedication to its craft is a universal virtue embodied by craftsmen worldwide who also share the same ethos of excellence in their work.
In the pursuit of perfection, we brought together the best of both; a master of the world's finest coffee and a master craftsman. To usher in the Chinese New Year festive spirit, Nespresso collaborates with master artisan and seal carver, Tan Chin Boon, to celebrate the timeless values of passion and craftsmanship.
A festive-themed in-store window display, limited edition box set, ‘hong bao’, and a campaign website that bring the Chinese New Year spirit to life at every touchpoints.
At Nespresso, coffee is at the heart of everything. With the passion to deliver quality coffee that exceeds consumers' evolving expectations, Nespresso constantly strive to create the perfect blend that reflects a dedication to the craft - a universal virtue shared by artists around the world.
Celebrating timeless values of both dedication and passion, Nespresso collaborates with master artisan and calligrapher, Aaron Gan, to bring art and coffee to life but expressed differently for Chinese New Year.
A Chinese New Year calligraphy-themed in-store window display, limited edition box set, ‘hong bao’, and a calendar of festive social posts, add a joyful touch to every Nespresso branch.