Contrary to popular beliefs, the Public Transport Industry is more innovative, advanced and forward thinking than many Singaporeans would think. Through showcasing the stories of real people and surprising technological achievements in the industry, the integrated campaign aimed to refresh the Public Transport’s outdated image amongst young graduates and professionals and to urge them to join an industry that makes a positive difference to the country, and more importantly, their professional careers.
The best stories are told first hand. From the Deputy Chief Executive, to Project Engineers and Bus Technicians, we let the real heroes take the spotlight in this series of candid testimonial videos. Through them, the audience gets a rare and real glimpse of what is like to work for one of the most famous public transport system in the world.
“…you are doing something for the society.”
“…I would describe it as a multi-storey career.”
“…keep an open mind… there’s so many things that can be done”
“…work together… learn together… solve problems together.”
“…the organisation continually equips you in… your training...”
“…need to have positive attitude… also a pinch of ‘Kay-poh’-ness.”
“…we are always facing very real challenges…”
“No two projects are the same, no two challenges are the same”
“…new hires, right, we look at what are their interests”