Background

In 2018, Money 20/20 made its inaugural debut in Asia hosted in Singapore. Positioned as a premier global event, it brings together Payments, Financial Services and FinTech companies from around the world to network, connect and drive change
for the future of money.

With over 400 CEO’s, Founders and Delegates from over 50 countries in attendance, Mastercard had the opportunity to showcase its thought-leadership, innovations and industry-first initiatives as a sponsor of the event.

Challenge

The scale and diversity of Money 20/20 meant there was a diverse target audience to engage, including Partners, Regulators, Governments, Journalists, Consumers, Prospective Customers and Employees.

With a plethora of startups and established players in the arena, Mastercard needed an overarching theme that would help
it stand out and build on it’s reputation as a payments technology leader; and drive new business leads at the event.

Idea

The theme, Live without Boundaries. Are you ready?, was created to harmonize every touchpoint for Mastercard’s participation at the event.

View the event video

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Thought leadership was driven through content

Online videos

Social Media

A high-touch interactive experience reinforced Mastercard’s reputation as a payment technology leader

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Media & partnership initiatives strengthened our reach

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Results

The campaign exceeded internal Mastercard benchmarks and generated high engagement rates. Most importantly,
it strengthened Mastercard’s position in the B2B world, deepening both its existing partnerships and establishing
new business leads.