As new smartphone models roll out every year with new features and upgrades designed to keep users hooked to small screens, the PC seems to have lost some perceptual lustre. Some would even say that in the era of mobility, Personal Computers have become a secondary device.
But ironically, it turns out that all our smartphone usage is actually revealing the limitations of smartphone computing – and creating an appetite for features and functionalities best delivered by a PC.
The “Limitless Generation”. Multifaceted. Multitalented. Bucking traditional definitions and using technology to continuously improve on their personal performance from creativity to productivity, work and play.
In our fast-paced, multifaceted modern lives, we need more than a smartphone to take us to the next level
To showcase what PCs powered by the technologies can do, Microsoft and Intel partnered with some of the biggest PC brands in the world to create the “Step Up with a Modern PC” campaign.
Taking a show-don’t-tell approach, we featured hero features of Modern PCs in action, showing how the Modern PCs new functions and benefits made Creativity, Productivity and Multitasking not just amazingly better, but surprisingly easier too.
A full integrated campaign featuring the best of Microsoft and Intel technologies for the Modern PC user.
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