When small business work better, it lifts the community, providing better jobs, better food, and better services leading to a better life. Microsoft's campaign recognises the contribution of small Kiwi businesses, and offers its support as a partner for growth, breaking the perception that a big tech brand only cares for big companies.
Turning a tech story into a story for making life better
when a global tech company talks to businesses, it often leaves small local businesses feeling left out, particularly in markets like New Zealand, where SMBs are not just about business, but a way of life.
By recognising the real importance small businesses play in making life better, Microsoft's campaign connected with the SMB owners, and positioning itself as a partner in the SMB effort to make things better.
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Small business spirit. Microsoft tools. Better together.
a new section with content tailored for New Zealand's SMB industries features ways business owners can work better. Microsoft offers its local partners support to help implement easy-to-adopt technologies designed to help small businesses flourish and grow.
"At Microsoft, our culture leads us to find ways to help people do ordinary and sometimes extraordinary things. To help make today a good day, and tomorrow even better."
