Fostering greater interest in cybersecurity training
Even as cybersecurity becomes increasingly vital in our digital age, people often perceive the traditional approach to training as dry and unengaging. This leads to low sign-up rates and increased drop-off rates even mid-course.

THE CHALLENGE

How can Microsoft increase learner engagement for its two-day Security Bootcamp?

Tapping into the psyche of our goal-oriented attendees, we close each session with a redemption code. These codes can be accumulated to upgrade tiers for a shareable virtual badge. By doing so, we turn training progress into a social currency to create a self-reinforcing loop of positive engagement for the current and future Bootcamps.