When it comes to important life decisions, there isn’t a more trustworthy recommendation than hearing someone else's real experiences. But we have identified many expats struggle to get insider info on topics such as healthcare and insurance, as they don’t have the proper connections when they first arrive in a new country.
We created Inside Expat Health, a partnership between Cigna’s local network expertise and a team of experienced expats to give people advice on how to navigate health and well-being in their new country.
We assembled a team of four experienced Expats, one in each of Cigna’s main markets, to be the faces of our campaign. In an online platform, users can now pick their destination country and watch a series of eight videos that cover how to navigate healthcare systems, local well-being recommendations, and more.
After extensive research, we created two downloadable guides for each country that further address health and well-being by combining the information shared in our videos with more practical tips, such as telephone numbers, step-by-step instructions to issue documents, and more.