Helping everyone improve health through small, daily challenges
With the pandemic came an increased awareness for better overall health for many Singaporeans. But with a misconception that improving health takes a level of effort normal people can’t achieve (gym membership, personal trainer, pricey exercise equipment), many don’t even try.
How can Singapore’s Health Promotion Board encourage Singaporeans to incorporate small actions each day to improve their overall health?
Introducing the LumiHealth app: Health Everyone Can Do
We helped the Health Promotion Board—in partnership with Apple—launch LumiHealth, a mobile app that makes it easier to incorporate small healthy actions into your everyday life.
Working with the Apple Watch, LumiHealth takes a holistic approach in helping users achieve personal health goals, as well as improve overall health and wellbeing. The app uses local lingo to deliver personalised daily tips and challenges that cover movement, nutrition, sleep, mental well-being, screenings, vaccinations and more.
Personalising daily challenges for every Singaporean
Based on each user’s needs and activity level, LumiHealth customises easy challenges that require just a little effort each day to complete. These challenges range from exercise and activity goals to quizzes and even logging habit changes such as reducing salt and eating right.
LumiHealth tracks users’ overall progress, and adjusts goals accordingly. Meanwhile, the Apple Watch monitors the advancement for each challenge, and users earn points for every challenge they complete. These points can be exchanged for vouchers that can be used at numerous participating merchants across Singapore, providing a further incentive for users to continue utilising the app.
Raising awareness across the island
LumiHealth was launched in July 2022 with the message that anyone can get healthier through small daily actions. Visuals depicting ordinary Singaporeans doing daily activities that improve their overall health were placed at strategic train stations and outdoor locations with high footfall and visibility. The campaign was then expanded on mobile and social ads to further increase awareness.
LumiHealth provides users with an easy, incentivised way to stay on track & motivated while making small, daily actions each day to improve overall health.
