Providing solutions for every modern mum
Being a modern mum isn’t easy. In Asia’s fast-paced world, mums struggle with multiple roles—often juggling a demanding job, running a household and nurturing kids. And even though over 59% of mums look for information online, they often can’t find the solutions they need.
Friso, a leading formula milk brand with over 140 years of dairy expertise and a presence in 25 countries, wanted to step up. But how does Friso address the individual needs of every mum and provide support beyond motherhood?
Modern mums aspire to be good at motherhood, but there are also other aspects of her life that have not been addressed by formula milk brands.
As a brand that supports mums and children living up to their true nature, Friso understands that today’s mums face unique challenges, and so they need individual solutions.
Friso For You is an online platform for mums powered by mums, that provides a rich array of intuitive, intelligent content that’s tailored to—and evolves with—every step of her unique motherhood journey.
The interactive questionnaire gathers individual user information to create data-driven personalisation and unique profiles based on each mum’s motherhood journey stage, needs and interests.
useful tools that best address her needs.
To help mums prepare for the arrival of their little one.
Since poo is often linked to a child’s digestive health, the Poo Meter helps mums infer whether their child is absorbing enough nutrients.
Keeps mums updated on her child’s next immunisation date, based on age.
Helps mums forecast her possible due date based on her cycle dates and duration.
Friso Talks Real is a treasure trove of articles delivered by influencers whom mums trust for information, reassurance and support. They dive into the real, raw topics that mums face, and Friso for You curates relevant articles based on the topics that each mum is interested in.
Friso for You then compiles all the customised tools and specially-selected articles into an individual profile for each mum, with a customised URL they can save for easy access.
