In a region dominated by mobile phones, digital delivery of sports content for fans in Asia has long been an afterthought.
Fox Sports Asia recognised this and asked us to help them win the hearts and minds of sports fans across all digital screens. Combining the UX, analytics and creative disciplines, we created and delivered the mobile-first strategy for the brand in Asia.
The new platform over web, mobile, and TV helped sports fans get the content they wanted, on their terms. Fans can now get access to the latest scores, video-on-demand, receive alerts and personalised content when it matters most: in real time. After launch, reception of the new platform has been overwhelmingly positive with traffic increasing, and driving additional revenue for Fox Sports Asia.
KEY FEATURES
Dynamic landing
page experience
Tailored for the interests of each individual market, landing page content dynamically updates to reflect the top sports stories, stats and scores that local viewers care most about.
Match Centre
A new feature combing live match video coverage, real-time scores, match statistics and commentary all in one place so fans can enjoy the action and deep dive match information as it happens.
MATCH CENTRE KEY FEATURES
Users can now follow the action in a second screen experience.
Real-time updates show each driver's position throughout the race.
Follow live conversations and commentary on the match, happening on social platforms
Live Scores
Keep track of your favourite team's scores as they happen.
SCORE CENTER - All the games that matter most to you in one easy to use dashboard. Access relevant match center pages at the touch of a button.
YOUR MATCHES AT A GLANCE - Scoring format adjusts Intelligently to each sport. Helping you get a clear picture of how your teams are doing at a glance.
Connect with your Fox Play account. Access the premium sports content you love, even when away from your TV.