To many cat owners, feeding moments are the best time to bond with their cats.
But the ordinary three-time-a-day feeding routine offer limited opportunities for interaction between doting owners and loving cats.
Fancy Feast Petite Delights is a new line of 50g premium cat food in smaller servings that caters to cats’ natural grazing behaviour and offers owners more intimate bonding moments with their furry darlings throughout the day.
MORE MOMENTS OF DELIGHTS
We introduce to cat owners a simple way to create more precious moments of connection by romanticising such a moment made possible by delightfully small portions of exquisitely delicious recipes.
30s Brand TVC
15s Cutdown
The “More Moments of Delights” campaign highlights Fancy Feast Petite Delights’ range of gourmet recipes and the heartwarming emotional connections it helps to strengthen with every mealtime.
Beyond TVC, heartwarming social videos were created to further emphasize how our featured cat and owner bonds during feeding moments with Fancy Feast Petite Delights. They were delivered across a variety of channels including YouTube, Facebook and Instagram.
15s YouTube video
6s YouTube video cut down
Facebook & Instagram Story
Moment-centric 10s video I
Moment-centric 10s video II
Product-centric 10s video
Moment-centric 6s video I
Moment-centric 6s video II
Product-centric 6s video
KV and Point of Sale
The key visual of the campaign was adapted into eye-catching standalone POS materials such as standees, shelf strips and wobblers for markets to drive product trial and purchase, and increase visibility in supermarkets and pet stores.
By showcasing the functional benefits of Fancy Feast Petite Delights through an emotional, relatable angle that many cat owners share, Fancy Feast has reiterated its commitment to help strengthen the unique relationship shared by cats and their owners.