FELIX As Good as it Looks™ is the brand’s principal wet cat food series. 

Every pouch is packed with irresistibly delicious meaty chunks and mouth-watering jelly. They are perfectly balanced with the full range of nutrients clever cats need to stay active, healthy and happy.

 
 
 

FELIX is facing stiff competition in Thailand, Australia and New Zealand from
other more established brands. How do we assert the brand as a leader in flavourful cat food?

 
 
 

Pawsitively Irresistible

We translate real cats’ naturally brilliant and ravenous appetite for FELIX As Good as it Looks into FELIX, the furry and cheeky animated face of the brand.

Not a day goes by where FELIX doesn’t crave a taste of As Good as it Looks’ tempting range of recipes and exciting textures that look and smells so good, they could be homemade.

He lets his eager paws do the talking, interrupting his owner in the middle of their daily activities just so he could get a taste of his favourite meal.

 

Main Launch Videos

15s main video

6s cutdown video

Social Videos

We extended the campaign idea in a series of cheeky 10 social videos, with FELIX championing the irresistible tastiness of his favourite As Good as it Looks.

Point-of-Sale Assets

A set of eye-catching collaterals were created to increase in-store visibility, increase brand awareness and promote taste cues of the FELIX As Good as it Looks campaign to drive product trial and purchase.