Cats like FELIX have an insatiable love for gravy.
Being a true gravy lover, FELIX knows cats don’t just enjoy a meal; they savour it, ensuring they relish every last drop of gravy. That’s why we’ve created FELIX Gravy Lover, a meal designed to satisfy their craving for every savoury slurp.
Introducing FELIX Gravy Lover, the ultimate feline feast designed to cater to cats' insatiable craving for gravy.
This new main meal option combines delicious, cat-preferred meaty chunks with an extra generous serving of saucy gravy, creating a sensory delight that cats simply can't resist. With every bite, cats experience a burst of flavor and a luscious gravy sensation that leaves them licking their bowls spotless.
Through captivating visuals and storytelling, the campaign brings FELIX’s passion for gravy to life.
The advertising materials showcase FELIX’s eager anticipation as he dives into his bowl filled with succulent meaty chunks drenched in rich, tantalizing gravy. The joy and satisfaction on FELIX’s face, captured in his eyes and evident on his lips, become the centerpiece of the campaign.
YouTube Videos
Key Visual & Point-of-Sale Assets
Eye-catching key visual and POS displays for retail stores that showcase FELIX’s love for gravy. Appetizing shots of the meaty chunks and all the extra gravy in every pack, as well as die-cuts of FELIX’s eagerness to get his paws around the pouches on display, manifested his excitement for Gravy Lover.
Banners
Banners that are designed to captivate and satisfy. These banners put the spotlight on the food itself, showcasing the mouthwatering appeal and delectable taste of FELIX Gravy Lover.
Social Videos
A series of short, engaging videos for social media platforms. These videos feature FELIX in different scenarios, highlighting his affection for gravy. FELIX eagerly waiting for his gravy-filled bowl and licking his lips after a satisfying meal.
Taste Experience
Excitement & Irresistibility
Food Feature
Social GIFs
These GIFs showcase the dynamic and playful nature of FELIX’s love for gravy. With each loop, you'll be reminded of the joyous experience that FELIX Gravy Lover provides, enticing both cats and their owners to indulge in the ultimate taste sensation.
Gravy Goodness!
Extra, Extra, Extra
FELIX Gravy Lover assets were released in the AOA region, with Australia being the lead market.