The Fancy Feast line of delectable meals, loved by cats and inspired by the artistry of chefs, encourages every cat owner to play the role of the at-home chef, preparing gourmet cuisines for their beloved cat.
Fancy Feast’s wide range of delicious offerings are made with quality ingredients that befit a cat owner’s desire to show their affection, making every meal a delight.
Every cat owner loves to pamper their cat, and every chef loves to see their meals being enjoyed.
By reimagining pet owners as chefs, we enable them to prepare a variety of exquisite meals for their eagerly awaiting cats as a way to express their affection.
Show Your Love, Range 1 TVC 30s (Encounter phase)
Show Your Love, Range 1 TVC 15s (Encounter phase)
Show Your Love, Range 2 TVC 30s (Encounter phase)
Show Your Love, Mon Petit TVC 30s (Encounter phase)
Show Your Love campaign highlights the quality and range of Fancy Feast’s chef inspired offerings that culminate in a closer bond between owner and cat. Further adaptations were created to cover the range of products available in different markets in this initial Encounter phase.
The main brand film is adapted into digestible short-form videos, crafted to inspire owners to provide the same gourmet experience for their own cats. These films are disseminated across various digital platforms, including YouTube, Meta,
and Instagram.
Show Your Love, YouTube 15s (Consider phase)
Show Your Love, YouTube 6s (Consider phase)
More Delicious Ways, Meta 10s
(Consider phase)
Bring Home Culinary Inspired Delights, Meta 10s (Purchase phase)
Try It Today, Instagram 6s
(Consider phase)
How to Delight Your Cat ASMR, Instagram 6s (Purchase phase)
Point-of-sale assets, derived from the key visuals, emphasize the quality and diversity of Fancy Feast’s chef range. From attention-grabbing header boards to shelf strips and wobblers, each detail is strategically designed to increase brand visibility and drive customer purchases in pet stores and supermarkets.
Through a curated portrayal of Fancy Feast’s chef range, we showcase high-end product quality, and position the brand as the way for owners to express their love for their cats.