2020 was a worrisome year for many. While we were all forced to adjust our lifestyles and suffer a novel sort of collective gloom as a pandemic virus ran loose in our communities, the situation was arguably worse for many working parents.

Moms and dads had to fret about their little ones’ well being, education and socialisation, on top of movement lockdowns, their own diminishing social life and atypical work arrangements.

Everyone grew wary of the world beyond the safe boundaries of their homes.

Getting our children back to being children
isn’t so daunting when we know how to best
keep them protected.

Adventure-Ready Heroes

They pilot invisible jets on their sofas, pretend to shoot laser beams into the sky, and zip and zoom around the house to defeat imaginary bad guys.

Every child is eager to be a hero and every hero needs protection so they can go on their lionhearted adventures to take on the world.

We created a light-hearted campaign showing how Enfagrow helps parents nourish their children’s boundless creativity and give them the protection they need to venture into the outside world.