— THE CYBER PANDEMIC —
In 2018, Singapore faced her worst cyberattack yet. Hackers infiltrated the computers of SingHealth and stole the personal particulars of 1.5 million patients. In 2020, the surge in cyberattack not only continued as Singapore made her largest shift to remote working during the COVID-19 pandemic, it also made evident that cybercrime remains a concern.
As a result of these attacks, the Cyber Security Agency of Singapore (CSA) has placed a greater emphasis on the need for cyber security professionals. Unfortunately, many Singaporeans think a career switch to the cybersecurity industry is intimidating at best, and gruelling IT work at worst.
The manifesto video reminds people that a cyberattack occurs every 39 seconds while we are taking normal, everyday things for granted, and sheds light into the lives of CSA officers keeping watch over our safety and guarding our privacy.
“39 Seconds” is a heart-stopping and meaningful copy-led campaign that serves as an urgent reminder not to take our cybersecurity for granted, highlighting the alarming frequency of cyberattacks that can disrupt our everyday.
A typography-led key visual encapsulates the everyday things we can do in 39 seconds and how a career in CSA can defend the imminent harm just at our doorstep.
Career guide deep dives into the programmes, job opportunities, and specializations including the roles and responsibilities for our future talents and candidates.
Facebook posts featured various job opportunities and programmes available at CSA to increase reach and engagement for the demographic that will become our next line of cybersecurity defence.
CSA hosted their first ever phygital career fair with customised branding and intuitive self-service access for fresh grads and mid-career professionals, embedded with live chat rooms and job listings.
