A Princess Sails To China

Re-creating the experience of luxury travel found on board Princess Cruises’ new China fleet for an online site proved to be a challenging task. We created over 500 hand-drawn maps and deck plans, wrote about more than 1000 on-board and off-shore activities and destinations and even created a trip planner. 

Best part, we had to figure out how to cram all of these pages into an easy-to-use website that reflects the Princess-class experience promised by the cruise. Oh, and it had to look good on your desktop, tablet and mobile phone. 

So how much work did we really do?