It is no understatement to say that the COVID-19 pandemic has dealt a blow to Singapore’s economy. The pandemic recession impacted some industries more severely than others.

To curb the spread of the pandemic virus, the local government ordered a series of Circuit Breaker lockdowns and office occupancy restrictions. This forced many to dial into work from home, slowing foot traffic in the central business district to a trickle.

With most of its mainstay customers kept home, many food, beverage and retail businesses devastating heavy hits during the worst of the pandemic.

In solidarity with Asia Square Tower 1’s retail tenants, Blackrock launched a “get $5 off when you spend $12” retail offer at participating stores. This recurring offer served to increase footfall to the Tower and revitalise business by infusing excitement, relief and reward in the lives of those who show up to work when they are able.

What’s better than a great deal?

A great deal you can claim again and again and again.

We created a lighthearted campaign that captured the joy one feels when they are able to enjoy their favorite treat for as many times as they want.

Key Visuals

Digital POK, Car Park Light Box, Tent Card

Welcome EDM and Reminder EDM

Registration Landing Page