Cats are world-renowned finicky eaters.
That’s why cat owners are always on the hunt for food that’s approved by their cats.
But owners don’t actually taste cat food to check if it’s
yummy – they rely on claims and testimonials delivered by experts, nutritionists, and other cat owners to validate their choice. In other words, more humans. What they really need is the opinion of an actual cat.
We personify the overwhelming love and staunch dedication to Friskies of one special cat.
Introducing our super fan in the whole wide world, Aaron.
He is the only feline that’s tried all the dried cat food in the world. According to his superior taste buds,
Friskies is the only cat food that makes him feel “strong and majestic like a leopard”. (His words, not ours.)
Who better to trust than a glowing review straight from the cat’s mouth.
Check out Aaron’s 60’s Informercial
The self-appointed hype ‘cat’ bursting with fandom took liberties to add his well-meaning vandalism to point-of-sale materials, giving his point-of-view as he feels he does a better job at marketing.



